Στην Healthier Choice We are young, passionate and enthusiastic about our subject. Optimists with ambitions.
Since 2013 we have responded to the needs of the modern consumer, with innovative products that meet all kinds of nutritional needs.
Our comparative advantage is our immediate perception of consumer trends and needs. It is a fact! Humanity is moving rapidly in the era of Snackification!.
The modern life-style and the many hours outside the home lead many people to replace many of their daily meals with snack.
Under the trademarks Fitspo, bezzo & MOOVeat we produce across Europe on certified production lines and have available in Greece, Cyprus and 8 other countries, more than 80 SKUs.
We are constantly developing our product portfolio with healthy eating options and "smart" practical packages that anyone can have at any time, replacing a basic meal.
Our commitment is to operate responsibly and deliver innovative high quality consumer products without compromising taste!
Our people are the heart of our company Choice and the power that leads us to success. With team spirit and determination we create value and develop our company responsibly and sustainably!
Our team works together and wins together!
Our people come into contact with our customers and the everyday society thus bringing a smile to the faces of these people who enjoy our products.
The brands we are located in 1000+ locations in the Prefecture of Attica and in over 3000 locations in the rest of Greece and Cyprus.
Consumers find our products in the traditional market (kiosks - mini markets), in chain super market, in chain Take Away Face, in gyms, in organic stores, in pharmacies and in integrated care areas, in e-shops, while providing direct units and services to security forces (army, navy, and police).
In 2019 our products were selected from chains S/M and gas stations overseas!
Corporate Social Responsibility is a key parameter of both our business and how we manage our company. Στην Healthier Choice We realize that the crisis is not a general, vague concept but an actual serious social problem with family being the most important cell.
Proudly since 2015 we have chosen to support the great effort made by “Smile of the Child foundation” through the “Child Support and Family Support Centers with Living Problems” at 11 food gathering and distribution centers throughout Greece. Support Centers function as item banks and offer their support services to a large number of families.
Our focus is on donating both food and non-alcoholic beverages and organizing logistics of the foundation.
Our society is in need and we are here at every opportunity to support our fellow men, women and child.
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